COMPANY: Foresters (International Brand Communications)
PROJECT: New Brand - Various Materials
Working with brand agency, The Partners NYC, Foresters contemporary new brand has been designed to reinforce and further communicate Foresters purpose: to enrich the lives of its members, their families and the communities where they live. The brand consists of various elements including brand device (message statements which include "Foresters" and what they stand for, brand voice, custom member photography, distinctive colours, and a refreshed logo. I have been responsible for branding print, enviro-graphics, promotional, video and other multi-media items.