CLIENT: Alzheimer Society of Canada
PROJECT: Heads Up for Healthier Brains Campaign
Graphic Ideas, the design studio where I was employed, was approached with an RFP by the Alzheimer Society of Canada. The request was for their upcoming campaign, "Heads Up for Healthier Brains", which was going to focus on the steps everyone can take to help prevent or prolong the onset of Alzheimer's disease. After submitting the RFP to the client, the design studio were informed that we had won the bid and were going to work on this two-year long campaign. The creative director completed the initial look which included the logo for the campaign and the idea of people "looking up" at their brains. Once the initial look was approved by the client, I took the project over and completed the campaign pieces which included designing the presentation folder, information sheets, brochures, and finished with the Annual Report.